Linkedin Applications

September 22, 2009 at 1:54 am | In Linkdin Application, SEO knowledge, SEO techniques, SEO tip | 1 Comment
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View Rakesh Pradhan's profile on LinkedIn

LinkedIn Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective. Applications are added to your homepage and profile enabling you to control who gets access to what information.

slideshare

SlideShare Presentations

by SlideShare Inc

SlideShare is the best way to share presentations on LinkedIn! You can upload & display your own presentations, check out presentations from your colleagues, and find experts within your network.

trip

My Travel

by TripIt, Inc.

See where your LinkedIn network is traveling and when you will be in the same city as your colleagues. Share your upcoming trips, current location, and travel stats with your network.

box

Box.net Files

by Box.net

Add the Box.net Files application to manage all your important files online. Box.net lets you share content on your profile, and collaborate with friends and colleagues.

bloglink

Blog Link

by SixApart

With Blog Link, you can get the most of your LinkedIn relationships by connecting your blog to your LinkedIn profile. Blog Link helps you, and your professional network, stay connected.

googlepresentataion

Google Presentation

by Google

Present yourself and your work. Upload a .PPT or use Google’s online application to embed a presentation on your profile.

linkdinpoll

Polls

by LinkedIn

The Polls application is a market research tool that allows you to collect actionable data from your connections and the professional audience on LinkedIn.

wordpress

WordPress

by WordPress

Connect your virtual lives with the WordPress LinkedIn Application. With the WordPress App, you can sync your WordPress blog posts with your LinkedIn profile, keeping everyone you know in the know.

huddle

Huddle Workspaces

by Huddle.net

Huddle gives you private, secure online workspaces packed with simple yet powerful project, collaboration and sharing tools for working with your connections.

company

Company Buzz

by LinkedIn

Ever wonder what people are saying about your company? Company Buzz shows you the twitter activity associated with your company. View tweets, trends and top key words. Customize your topics and share with your coworkers.

amazon

Reading List by Amazon

by Amazon

Extend your professional profile by sharing the books you’re reading with other LinkedIn members. Find out what you should be reading by following updates from your connections, people in your field, or other LinkedIn members of professional interest to you.

• Company

What is LinkedIn?

August 27, 2009 at 4:32 am | In Linkedin | Leave a Comment
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View Rakesh Pradhan's profile on LinkedIn

LinkedIn is the world’s largest professional network with over 40 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Watch this short video for an overview of what LinkedIn is and how it can help you.

Four basic step

1. Establish your professional profile

Rakesh

LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.

2. Stay in touch with colleagues and friends

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In today’s professional world, people change jobs and locations constantly. By connecting on LinkedIn, your address book will never go out of date. Your contacts update their profiles, keeping you current with their latest jobs, projects and contact info. You’ll stay in closer contact with great tools to communicate and collaborate.

3. Find experts and ideas

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Sometimes your immediate circle can’t resolve a unique business challenge. Tools like Answers and Groups let you locate and interact with experts through trusted introductions. LinkedIn Search lets you explore the broader network by name, title, company, location, and other keywords that will help you find the knowledge you’re looking for.

4. Explore opportunities

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Whether you’re looking for a career opportunity, winning new clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business partners. With our powerful search engine, company research tools and a jobs board that shows who you know at listed companies, LinkedIn is the place to turn for new opportunities.

Source:- http://learn.linkedin.com/what-is-linkedin/

Please visit my profile :- http://www.linkedin.com/in/rakeshpradhan


Google Caffeine Update Promises More Efficient Search Results

August 18, 2009 at 6:34 pm | In Google Caffeine | Leave a Comment

Google has always dominated the search engines. There’s no doubt about it. Every time web users want to look for some information on the internet, most likely they will immediately use the Google search engine. Or when you ask somebody about something you’re not knowledgeable of, the most common reply would be “Just Google it and you’ll find it.”

The Google people have been putting their best foot forward in making this search engine the most preferred by web users. But that’s not all there is to it. Unaware to many of you, these same guys have been developing a more advanced version in the recent months. This has been the most talked about topic in the internet these days especially among software developers.

With their dedication to make searching for information on the internet as quick and easy as possible, the Google team never ceases to come up with better and more advanced service. The latest web infrastructure this innovative team has developed in relation to information search on the internet is called “Caffeine.” This particular advanced update has made certain modifications to the search engine and aims to provide better search results and at a faster speed at that.

Caffeine is now in the testing stage to determine whether more changes will be needed in terms of codes. In other words, it’s only the basic infrastructure that’s available for people to test and no other mobile or international versions at the moment. Power searchers and web developers are the main target of this early preview in an effort to get their feedback.

So far, this Google Caffeine update has been receiving mostly positive feedback with many people seeing only minimal changes in the search results aspect during their test. They look forward to using this regularly in the near future. Owing to the trusted and respected name that Google has established for a long time now, most web users don’t see any serious issues with this search engine infrastructure going forward.

Thanks to Google associate Matt Cutts, web users are well informed about this Caffeine update. Cutts who joined the Google team in January 2000 as a software engineer for the Search Quality group, has been providing details of the infrastructure and the changes that are to happen through his blog http://www.mattcutts.com/blog/caffeine-update/

Cutts emphasized that as they maintain Google’s top position as a search engine, they still continue to do what they’ve done in the past which is to always aim for search quality. Acknowledging the high regard of people for Google, he pointed out that they are serious in working for search quality and will always keep improving for the long term.

For people curious about this Google Caffeine update, you can test it yourself using the url http://www2.sandbox.google.com and find out the differences between using it and the original Google search engine. Keep track of indexing speed and accuracy in the search results.

List of Social Networking Sites and How to Best Use Them For Marketing and Business

July 12, 2009 at 7:12 pm | In SEO Tools, SEO knowledge, SEO techniques, SEO/SEM, Social Networking, Social media optimization | 4 Comments
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Without a doubt, Social Networking has changed the world of making money online. People can now market to specific groups of people and introduce them to what they have to offer for free!. If you are not currently using social networking as a means to market your business, I highly recommend you get started as soon as possible as it is a highly effective and free method of advertising that can be used at any time.

Here is a List of Social Networking Sites; The Top 9 Most Popular Sites that you have to choose from on the Internet:

1. MySpace: This is a general, worldwide site that can be used for almost anything from business, to music, to blogging.

2. FaceBook: This is another very popular general site that is great for networking and attracting leads.

3. Twitter: This is a great site that allows you to be updated to what your friends are doing at any and all times of the day with what they call a “Tweet”.

4. YouTube: This social networking site enables you to share videos to brand yourself and business and demonstrate your products and/or services.

5. LinkedIn: This is a professional social networking site used for businesspeople to be able to network with other people in their field of work.

6. Squidoo: This is a popular social networking site that lets you create a page, or “lens”, about any topic you wish to write about.

7. Xanga: Another site where you can create a blog, share photos and videos, etc…

8. MSN Groups: A social networking community for connecting with any person also using MSN.

9. AOL Hometown: This is also a networking community designed for the purpose of socializing and connecting with other people.

How to Use Social Networking Sites for Business and Marketing:

Social networking sites are a great way to promote your business, by generating interest and traffic to your websites for free. The best way to do this is to market and brand yourself as an expert in your industry by writing about your success and experience in a friendly, helpful way. Keep it simple and stay humble and you will be sure to generate genuine interest and honest inquiries. Get involved with the forums, discussions and blogs. Offer helpful tips and information and you will be sure to build your business in a steady and powerful manner while developing your personal brand as a knowledgeable expert in your field!


Why No One Links to Your Best Posts (And What to Do About It)

July 7, 2009 at 3:47 am | In 20132402, SEO knowledge, SEO tip, linkbuilding | Leave a Comment

broken-link

Does this sound familiar?

You’ve picked a topic that your ideal readers are dying to know more about. You can write about the topic with authority. You’ve even chosen an interesting angle. In short, you’ve got a killer post that should bring your blog thousands of new readers.

You’re also smart enough to realize that you need to tell other people about it. So, you send an email to all of the top bloggers in your niche, pointing them to the post. Then you sit back and wait for the links to come rolling in.

But nothing happens.

You don’t get any links. You don’t even get a reply from any of the bloggers you emailed. You check your stats, and none of them even clicked the link that you sent them.

No, you got ignored. And worse, you now realize that no one is paying attention to you. You wonder, could you really be that much of a nobody, that no one would even read your email?

Yep. You could.

The Oldest Blogging Myth

“Content is king.”

It sounds good in principle. Produce a truly great piece of content, and you’ll get all the links you could ever hope for.

Maybe it worked too, several years ago. The Web used to be a fairly quiet place compared to what it is now, and it was easier for people to notice great blog posts.

But not anymore.

Now great is no longer good enough. The Web is full of so much remarkable content that bloggers don’t have enough time to read it all, much less link to it.

If you want links now, you need to be more than great. You need to be connected.
The Secret to Building a Popular Blog

Remember the saying “It’s not what you know, it’s who you know?”

Well, it’s kind of true. A mediocre writer that’s friends with every member of the Technorati 100 will become a popular blogger faster than a brilliant writer with no friends at all.

Why? Because bloggers link more often to their friends than anyone else. If you write a reasonably good piece of content that interests their audience, they’ll link to you, mainly because they like you.

The secret to building a popular blog isn’t just writing tons of brilliant content. It’s also having tons of well-connected friends.
How to Make Friends with Popular Bloggers

So… how are you supposed to make friends with all of these popular bloggers and get them to link to your best posts?

Traditional wisdom says you should link to their posts, hoping they’ll notice you and start reading your blog. Sometimes it works, but in my experience, you need to be a little more creative. Here are some ideas to get you started:

* Write a guest post that gets lots of traffic and adoring comments
* Attend conferences that all of the “Who’s Who” of your niche go to and network your tail off
* Volunteer to “vote” for any posts that they’re pushing on social media sites like Digg, Del.icio.us and StumbleUpon
* Email them an irresistible question, hoping to spark a discussion
* Leave lots of truly memorable comments
* Interview them in either a post or a podcast, making sure to ask lots of intelligent questions
* Join their private membership program (like Teaching Sells) and make lots of smart posts in the forums

Give and Ye Shall Receive

We’re not talking about anything new here. Really, it comes down to one of the oldest principles of persuasion: reciprocity.

Contrary to what many people think, A-list bloggers aren’t islands, separate and self-sufficient. They deal with problems and annoyances, just as much as anyone else. If you can help alleviate them, they’ll thank and remember you for it.

The key is finding ways that you can be genuinely useful to them. Make yourself relevant and then use that opportunity to start building a relationship.

Give it a few months, and then start pointing them to your best and most relevant content. They’ll probably link to you anytime you do anything interesting, bringing you lots of readers. They’ll also introduce you to other popular bloggers, giving you a chance to do more favors and expand your network.

It’s hard work, but it’s worth it. If you put as much effort into building relationships as you do writing great content, you’ll have a popular blog in no time.

And better yet, you’ll have made friends with some of the most interesting people on the web. That’s a reward in and of itself.

5 useful sites for finding people to follow on twitter

July 2, 2009 at 10:16 pm | In SEO blog, SEO techniques, SEO tip, SEO/SEM, Social media optimization | 3 Comments

twitterbirdAre you always looking for new ways to build your Twitter followers for personal use, business use, or both? New Twitter tools and sites are popping up each day, and very quickly.

So, I wanted to point out a few of the newer sites that have surfaced and are very useful in helping you find people to follow on Twitter.

Twitterel

Twitterel is a great way to find Twitter users with the same interests as you and is very easy to use. To get started you’ll need to enter your Twitter username and password. Once you do that, you can enter keywords based on your interests in order to start finding people.

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You can even give them your email so that you will be updated whenever there might be someone new that interests you. What’s great about Twitterel is that you can follow people that you find right from their site, without having to open up a new page to go to Twitter to follow them.

CityTweets

citytweets

“The CityTweets Network is made up of individual pages that track (near) real-time Twitter activity for individual cities, listing Tweets from and about that area.”

CityTweets is still pretty new so there are not a lot of cities listed but it’s extremely easy to request a CityTweets page for your city.

Personally I don’t know too many people from my area who actually use Twitter, so I feel that CityTweets can really be beneficial once it’s really built up. I’d love to be able to tweet to others in my area about how boring it is! Also, it could be a great way to organize a local Tweet Up.

Just Tweet It

justtweetit

Just Tweet It is not only a directory for Twitter users but they’re THE directory for Twitter users!  Since the directory is organized by category, it’s the perfect way to find other Twitter users like you and with the same interests.

What I love most about Just Tweet It is that they have quite a few feature spots on their homepage. There’s a spot for a Featured Tweeter, Newest Tweeters, Recent Blog Posts, and Latest News & Links. You also have the option to add your own name to the directory so that you can get found by other Twitter users like yourself.

Twitter Adder

twitteradder

Twitter Adder is pretty much like one of the hundreds of MySpace Adders they have on the internet. You enter your Twitter username and password and then they will add 20 random friends for you. Now, I’m not sure if Twitter Adder is a good thing or a bad thing but it’s not my style. I like to pick and choose who I follow to make sure we have at least a little something in common. I’m not sure if adding random people is such a good idea. What do you think?

What is Affiliate Marketing?

June 29, 2009 at 5:45 am | In Affilate Marketing, SEO/SEM | 1 Comment
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merchants that sell products or services) pay publishers (independent parties that promote the products or services of an advertiser on their Web site) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. This “pay-for-performance” model is in essence the modern version of the “finders’-fee” model, where individuals who introduce new clients to a business are compensated. The difference in the case of affiliate marketing is that advertisers only pay their publishers when the new client introduction results in a sale or a lead, making it a low-risk, high-reward environment for both parties.

How it Works
Advertisers in our network, the CJ Marketplace, populate their ad links in the interface, making them available for placement by publishers. Each link is assigned a commission, such as a fixed amount per lead or a percentage of a resulting sale on the advertiser’s Web site. Publishers looking to monetize their traffic apply to join an advertiser’s program. Upon acceptance, the publishers select and place the advertiser’s links on their Web sites, in their email campaigns or as part of search listings.

When a consumer clicks on a publisher’s link, a cookie is set on the visitor’s browser that identifies the advertiser, the publisher, and the specific link and payment rates. When the visitor makes an actual purchase online or fills out a form, that transaction is tracked and recorded by Commission Junction. Upon recording the transaction, Commission Junction handles all of the collection and processing required to ensure fair and timely commission payment for the publisher, and all of the administration and verification necessary to ensure quality sales and leads for the advertiser.

How to Get More and More Followers on Twitter

June 27, 2009 at 7:30 pm | In SEO techniques | Leave a Comment
twitter_logo_header
http://twitter.com/rakeshpradhan

Why would you wish to obtain more & more Twitter followers? What reason does it serve up? And what ladder should you take to boost your Twitter followers? These are questions frequently asked by usual users, brands and business owners who not only observe Twitter as a means of community interaction but an effectual marketing platform.

You are concerned in increasing your Twitter followers. You want more public reading your updates. It’s not tricky to build a famous profile but I think it’s significant to start with the right understanding. This is the first obsession you require to know: It’s not actually about how you tweet, what you say or who you speak to but who you are.

It is not hard to get followers on Twitter. In fact, between all the social networking websites, Twitter is almost certainly one of the easiest website to get followers, as Twitter calls it.

At a first glance you need to do is to put your house in arrange first. You can take the following steps to make sure that you are “Gorgeous” to a Twittered:

Do not Use Default picture, Use Your Own Photo

First step you should do is to restore the default icon with your photo. If you are uncomfortable using your photo, put in a explicit or something else that represents you or your business. absolutely do not leave the icon as is.

Biography

Don’t abscond it blank, or place in something like “I am just trying out Twitter” or “I am a SEO.” keep in mind you are trying to get people to follow you, that is, pay attention to what you have to say. So, be interesting. The most excellent rule of thumb is, following writing your biography, would you go after yourself?

Tweet Slight

I get huge follower requests from Twitters who have not twittered at all, or they have just one tweet, which is the product that they are trying to sell. I just never follow those back.

Tweet slight first before trying to get more followers. Don’t just tweet about only your tenders. Try to have a little diversity in your twittering. You can endorse your offers, but do also connect in chat with other Twitters and tell us something about what you were doing then. You can also re tweet other Twitter’s web links or comments that you found attractive.

Conclusion

Just the once you have done all that, then you are prepared to follow other Twitters and place a superior chance of them becoming your followers.

Establish your marketing goals for where you are at right now

May 12, 2009 at 11:26 am | In SEO Tools, SEO knowledge | Leave a Comment
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online degree programs
online degree programs

Free Analytics Tools

These tend to be limited in feature set and give themselves sitewide links on your site, or require you to trust giving a major search engine like Google virtually all your marketing data.

  • Google Analytics – powerful full featured analytics tool. Even allows you to track your ROI by keyword for each AdWords ad position. Google AdWords also has internal split testing and conversion tracking software.
  • Google Website Optimizer – allows you to A/B split test landing pages and track how well Google AdWords traffic converts.
  • Microsoft adCenter Analytics – not publicly launched yet, but accepting invite requests.
  • Piwik – open source web analytics program
  • Site Meter – starts off as free, but charges for advanced features
  • Stat Counter – starts off as free, but charges for advanced features and bandwith usage.
  • Webalizer – default log analyzer on many servers.
  • Analog – default log analyzer on many servers.
  • Awstats – another popular default log analyzer on many servers.

Traditional Keyword Suggestion Tools

  • Wordtracker Free Keywords – free keyword suggestions from Wordtracker. Wordtracker also has a more advanced paid version, and sells top keyword reports.
  • Google AdWords Keyword Suggestion Tool – recommends keywords based on a keyword you enter or a URL you have the tool analyze
  • Google Suggest Tool – shows frequently search for phrases starting with the words and letters in your query.
  • Keyword Discovery – free keyword tool from Trellian. Trellian also has a more advanced paid version of Keyword Discovery.
  • Microsoft Keyword Forecast – shows predicted Microsoft search impression count and historical trends.
  • Wordze – nice for generating decently large keyword lists quickly and inserting them into paid search campaigns.
  • Yahoo! Search Marketing – Yahoo! has a keyword research tool inside their platform. It is really bad marketing of them to only have the new tool accessible inside their platform, while neglecting their old keyword tool.

What You Need to Know about Social Media and LinkJuice

May 8, 2009 at 11:43 am | In LInk Juice, SEO blog, SEO knowledge, SEO techniques, SEO tip, Social media optimization | Leave a Comment
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So what exactly is linkjuice?

Any serious webmaster knows that good incoming links are going to be the lifeblood of his website. One great way to get incoming links is to be active in the social media circuits. Here’s a quick rundown on the ins and outs of incoming links from major social media sites.

You’re going to read the phrase ‘link juice’ quite a lot here, so I thought it might be in order to have a quick rundown of what link juice is:

Basically it’s the share of a page’s authority with the search engines which gets passed on to the page that is linked to. This is affected by a lot of factors though. Negative impacts are:

 

  • Pages that have more than 100 outgoing links
  • Highly commercial pages that have more than one adsense campaigns associated with them
  • A large number of paid or sponsored links
  • A page with lower Google pagerank than your own

 

So as you can see from these points, links from a successful social media site could benefit your site greatly–if you could only get links that pass juice.

Before we start let’s get one thing straight: most of the social media sites no-follow all links, which means that they don’t pass link juice to your pages. But as we’ll see, you can still benefit greatly from having incoming links from social media venues.

Back before the social media sites started changing the status of links to no-follow, having a lot of social media profiles was compelling. As is the case with most great things online, the spammers ruined it for us and a lot of sites started implementing a no-follow clause for outgoing links. This process is continuing even as we speak; daily more sites become no-follow.

 

Sidestepping No-Follow

But as with everything in life, there are ways to get the links you need.

Take FaceBook for example. It’s true that Facebook links don’t pass juice. But if you play your cards right you can still get useful links. Using FaceBook markup language, or FBML, to customize your pages can result in links that pass SEO credit. Hubspot’s recent article on the subject gives more detail on that. I’m not sure how much use this would be and how many links you could garner from a page, but it’s worth a try if you absolutely must have some FaceBook linkjuice!

Twitter, for a while, did not implement no-follow so spammers were clamoring for Twitter links. As a result Twitter no-followed bio-links, but links in posts are still technically do-follow. However, some are saying that there is no link juice from TinyURL, which is the URL shortener used by Twitter. The theory of no linkjuice from Twitter has by no means been proven inconclusively yet, and in the bargain, lots of Twitter posts show up elsewhere on the web as they are indexed. So you could still end up getting juice for them. A good strategy to follow is to create an account with FriendFeed and feed your Twitter updates through that account because FriendFeed does not use no-follow. Heck, just post your links (naturally of course) to FriendFeed.

 

One more point on Twitter: if it turns out that TinyURL isn’t passing link juice but that other URL shorteners are, you might think of using Twhirl which offers users the option of three different URL shorteners.

 

Another great social media site that does not use no-follow is Stumbleupon (this has been contested but for now we’ll assume that SU is still passing juice). If you participate in the right way, which means reciprocating and not spamming, and if possible not submitting your own pages, you can get a significant amount of traffic from SU too. If you want to avoid being penalized by SU, don’t make the huge mistake of submitting your main page: submit each individual blog post for best results (that is, get someone else to submit it!).

 

Mixx also passes linkjuice as of this writing. This is a comparatively new bookmarking site, but it is fast gaining ground on Digg,  especially since Digg banned a huge number of power-users in 2008, forcing them elsewhere–they nearly all ended up on Mixx giving that new venue a huge boost. Incidentally, Digg itself also still passes linkjuice.

 

With an enviable Google PR of 9, Slashdot also passes valuable linkjuice, so don’t overlook that one.

 

You will get more chance of getting pages indexed from your social media accounts if you use them regularly. Participation is key to successful social media link propagation.

 

Getting the Most LinkJuice from WordPress

Lastly: if you choose to use WordPress for your main business website (as SEO-Scoop does, and as I do over at Wellwrittenwords and as many other successful businesses do), you can use a do-follow plugin. The advantage to this is that it actually encourages readers to comment and to link back to you from their sites.

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